THE NEXT-GENERATION MIXING TECHNOLOGY
one-piece mixing architecture
Patents in 47-countries
Directional vortex mixing without walls, corners, agitators, or strainers
Geometry-first design
Fueld MXR® creates a smooth-continuous, perfect vortex, along with other added benefits. A one-piece hydration vessel designed without corners and no extra mechanisms to clean or misplace. This is the future in mixing architecture.
Just shake for 5-seconds and watch the vortex hydrodynamics in motion, followed by an extended self-sustaining spin. Bottles and cups can be manufactured in various sizes and materials, such as:
- Plastic
- Stainless Steel
- Aluminum
- Glass
- Etc.
A Vacuum Insulated Stainless Steel Sample is available for review during qualified discussions.
Driven by a belief that meaningful design should be both simple and transformative, Jonathan Boos focused his attention on developing the next generation of mixing bottles.
Newton, we have a problem.
Solution in physics
Most shaker bottles on the market today rely on insert-based disruption—balls, grids, or fixed strainers—to break up powder through impact and turbulence.
A geometry-driven approach looks at mixing as a fluid-flow problem, rather than an object-in-liquid problem.
By shaping the internal surface geometry to encourage rotational flow, the liquid naturally forms a vortex during agitation, allowing powder to be drawn into the moving fluid rather than repeatedly colliding with an insert.
Continuous rotational flow tends to distribute shear forces throughout the entire liquid volume, rather than concentrating disruption at a single contact point.
In colder liquids, where viscosity increases and hydration slows, sustained flow becomes more relevant than momentary impact, which is one reason flow-driven designs are often explored in industrial mixing and separation systems.
From a user and manufacturing perspective, geometry-based systems also reduce reliance on secondary components, which can simplify cleaning, eliminate rattling, and improve long-term durability.
What makes this approach interesting is that it represents a design-level solution, not an accessory. Meaning the bottle itself becomes the mixing system.
- Jonathan Boos
FITNESS SHAKER MARKET
Shaker bottle market: ~$2.8–2.9B (2024)
5–7% CAGR across categories
Fitness industry: $96–125B global
180M+ gym members worldwide
Reusable drinkware market: ~$10.5B (2024)
Hydration & wellness accelerating with Gen-Z
Sources: IMARC Group (2024 Shaker Bottles Report), Maximize Market Research (2024), TechSci Research (2024), Global Wellness Institute (2024), McKinsey & Company (2024).
YETI is diving deeper into drinkware with a key acquisition… But it appears they missed something.
YETI ACQUIRES INFERIOR HELIMIX FOR $38M CASH
YETI’s acquisition centers around only one patent in one country and within one category. With an antiquated flat-bottomed geometrically-inferior hexagonal design, quickly approaching patent expiration, this becomes a huge opportunity for a premium brand who values better innovation and sustainability.
With utility and design patents in 47-countries, MXR's Vortex Mixing Technology has tangential lines that guide and direct liquid into a powerful, self-sustaining swirl that pulls everything into motion towards a semi-sphere. The result is smoother shakes, faster mixing, zero clumps, and no need for balls or strainers, just pure physics doing the work for you. It's cleaner, quieter, and dramatically more effective than any hydration bottle design in the marketplace today.
Bottom line:
- Corners disrupts flow.
- Flat bottoms kill flow.
- MXR® vortex geometry is flow-driven mixing that creates and sustains flow without dead zones, which creates better mixing with less energy.
MXR® is the Next-Generation of Mixing.
Vortex Geometry is the future architecture and catagory defining platform standard.
- patented, proven, and ready for strategic licensing or acquisition.
Lead the industry
with an innovative platform shift in the hydration bottle and mixing categories. No more fussing with annoying whisk balls, agitators, inserts or strainers. This cutting-edge design ensures smooth and efficient mixing without the need for these additional accessories due to the patented Directional Mixing Technology in which creates an unparalleled vortex.
Also, cleaning is simple and easy since the design allows for a bottle brush to fit seamlessly into the domed bottom. No more putrid smelling plastic bottles, while fighting to get gunk out of hard to reach hexagonal corners and wall edges. No extra mechanisms to clean or misplace.
Your customers around the globe will soon experience convenience and superior mixing with every shake. Elevate and innovate your brand’s hydration status. Choose a sustainable and superior hydration mixing experience for your series of family products.
Directional Mixing Technology
is the way in which contents mix while shaking, creating a smooth-continuous vortex for a superior blend without the need of agitators, strainers or gimmicks.
This IP establishes a universal liquid-dynamics platform that defines how hydration, mixing, and flow performance should function across fitness, outdoor, and children’s drinkware.
Utilize this IP for Gym Shakers, Cocktail Shakers, Baby Bottles, Toddler Cups, Kitchenware, etc. as a single and/or double-walled container. Easy to clean since the interior is rounded with no corners. The outer-wall can be any shape or design, because it's what’s on the inside that matters!
Experience Superior Mixing:
Protein Powders - Pre-Workout - Whey - Nutritional Shakes Baby Formula - Flavored Powders for Milk - Instant Pudding - Pancake Mix - Waffle Mix - Eggs - Electrolytes - AG1 - ect.
Design as Shown:
- 24oz Gym Shaker
- True BPA/BPS-Free
- Sustainable - A Greener Choice
- Vacuum Insulated
- Copper-Plated Interior Layer
- 360-degree 18/8 Stainless Steel Interior
- Directional Mixing Technology
- Food-Grade Silicone Handle
- Dishwasher Safe
- International Utility and Design Patents
- Accepted and Pending
Non-Provisional Patents:
We have non-provisional utility & design patents accepted and pending in 47-countries:
- Australia
- Canada
- China
- Hong Kong
- India
- Japan
- Mexico
- USA
- 39 European Countries
NO Crud-Collecting Corners
No Flat Bottoms
NO SCREENS
NO INSERTS
MXR® - LIVE ACTION
This video shows vortex hydrodynamics in motion after only five seconds of shaking... followed by an extended, self-sustaining spin.
The effect is persistent, not momentary. You’re not seeing agitation… you’re seeing controlled fluid motion that continues after shaking stops.
additional use CASES
Baby Bottles & Sippy Cups
The Formula for Happy Little Ones.
Cocktail Shakers
Martinis Shaken and Stirred.
Outdoor mixers
It’s Time to Shake… and Bake!
Frequently asked questions
difference between MXR® and Helimix?
Flat bottoms and corners interrupt hydrodynamics. MXR’s geometry guides liquid continuously, reducing buildup and improving real-world mixing. Its tangential lines guide and direct liquid into a powerful, self-sustaining swirl that pulls everything into motion towards a semi-sphere.
This is why the MXR® vortex motion will continue a self-sustaining spin after the shaking stops.
Bottom Line:
- Corners disrupts flow.
- Flat bottoms kill flow.
- MXR® vortex geometry is flow-driven mixing that creates and sustains flow without dead zones, which creates better mixing with less energy.
Why best served cold®?
Cold liquids punish inserts and reward true vortex flow.
Here’s the clear, physics-based reason MXR® vortex geometry works better at cold temperatures—while balls, grids, and flat-bottom bottles fall apart.
1. Cold Liquids Are More Viscous
(This Is the Root Cause)
As temperature drops, liquid viscosity increases:
- Water at ~40°F (4°C) ≈ 30–40% more viscous than at room temp
- Protein shakes are even more viscous due to dissolved solids and fats
What viscosity does:
- Resists sudden acceleration
- Dampens chaotic turbulence
- Penalizes stop-start motion
👉 Turbulence-based mixing fails
👉 Coherent rotational flow survives
A vortex is coherent flow.
2. Inserts Create Micro-Stagnation Zones
(Cold Makes Them Worse)
Balls, grates, and strainers rely on:
- High local turbulence
- Rapid shear forces
Cold Liquid:
- Blunts shear
- Slows boundary-layer separation
- Causes powder to stick to inserts instead of dispersing
Result:
- Clumps
- Foam
- Undissolved protein trapped on hardware
MXR® vortex geometry has no hardware, so there’s nothing for cold fluid to stall against.
3. Vortex Flow Scales Up With Viscosity
This is counterintuitive but critical.
In a vortex system:
- Higher viscosity stabilizes the vortex column
- Flow becomes laminar-dominant with controlled secondary circulation
- Powder is entrained smoothly into the low-pressure core
Cold liquid:
- Makes the vortex taller, tighter, and longer-lasting
- Reduces chaotic breakup
This is why MXR® vortex:
- Persists after shaking
- Continues mixing when the lid is removed
4. Flat Bottoms Kill Vortices Faster in Cold Liquids
Cold fluid has:
- Less rebound energy
- Less vertical recirculation
Flat bottoms:
- Terminate angular momentum
- Create a stagnant “pancake” layer
In warm liquid, inertia hides this flaw.
In cold liquid, it’s exposed immediately.
A curved base:
- Redirects flow inward and upward
- Preserves angular momentum even at low Reynolds numbers
5. Powder Hydration Happens in the Vortex Core
Protein powder dissolves best when:
- It is drawn into liquid, not smashed
- Hydration occurs under continuous shear, not impact
The vortex core:
- Has lowest pressure
- Highest velocity gradient
- Constant renewal of liquid around each particle
6. Why Consumers Feel the Difference
Cold failure modes are obvious:
- Chalky mouthfeel
- Foam
- Clumps at the bottom
- Residue on the insert
With vortex geometry:
- No foam spike
- No insert residue
- Smooth mouthfeel even ice-cold
Are your patents design or utility based?
Both design and utility patents are non-provisional patents filed in 47-countries. The patents are in various stages depending on country, with many patents currently granted and/or published.
- Australia
- Canada
- China
- Hong Kong
- India
- Japan
- Mexico
- USA
- 39 European Countries
Is the FUELD MXR® a product or a technology?
FUELD MXR® is the natural evolution and future architecture in hydration mixing.
FUELD™ is trademarked, waiting for registration by the USPTO and abroad. The name will register soon! This is the working family brand name in which MXR® currently lives within.
MXR® is a registered trademark in which describes the patented directional vortex mixing technology in which could be used within a series of family products. The name was created to convey the product’s simplistic design, with potential brand integration through acquisition, licensing, or hybrid structures.
Additional Trademarks:
BEST SERVED COLD®
THERMOWALL™
Do you have a working sample?
Yes. A Vacuum Insulated Stainless Steel Sample is available for review during qualified discussions.
Who invented FUELD MXR®, and what’s their track record?
Jonathan Boos is an American inventor, entrepreneur, and brand strategist recognized for developing patented consumer innovations that disrupt established categories. As the founder of Wurkin Stiffs®, Jonathan built a nationally recognized menswear accessories brand from a single invention and successfully exited in 2025.
Holding a portfolio of multiple U.S. and global patents, Boos has repeatedly demonstrated an ability to bring never-before-seen products from concept to commercial success. His work spans product engineering, intellectual property development, and premium brand creation, with innovations that continue to influence markets worldwide.
This is Great... How do I schedule a meeting?
Please fill-out the Contact Form below, or contact John Rodstrom - M&A Attorney directly: jrodstrom@rodstromlaw.com