own the global mixing platform.

Unlock & Propel Margin Expansion

non-provisional Patents in 47-countries

vortex mixing geometry without walls, corners, agitators, or strainers

first principle engineering

Fueld MXR® creates a smooth-continuous, true vortex, along with other added benefits. A one-piece hydration vessel designed without corners and no extra mechanisms to clean or misplace. This is the future in mixing architecture.

Just shake for 5-seconds and watch the vortex hydrodynamics in motion, followed by an extended self-sustaining swirl. Bottles and cups can be manufactured in various sizes and materials, such as:

  • Plastic
  • Stainless Steel
  • Aluminum
  • Glass
  • Etc.

A Vacuum Insulated Stainless Steel Sample is available for review during qualified discussions.

Fueled by conviction that simplicity is the highest form of engineering, Jonathan Boos reimagined performance hydration from the inside out.
Using thoughtful geometry, he transformed mixing into a category-defining architectural platform.

Newton, we have a problem.

Solution in physics

Most shaker bottles on the market today rely on insert-based disruption (balls, grids, or fixed strainers) to break up powder through impact and turbulence.

A geometry-driven approach looks at mixing as a fluid-flow problem, rather than an object-in-liquid problem.

By shaping the internal surface geometry to encourage rotational flow, the liquid naturally forms a vortex during agitation, allowing powder to be drawn into the moving fluid rather than repeatedly colliding with an insert.

Continuous rotational flow tends to distribute shear forces throughout the entire liquid volume, rather than concentrating disruption at a single contact point.

In colder liquids, where viscosity increases and hydration slows, sustained flow becomes more relevant than momentary impact, which is one reason flow-driven designs are often explored in industrial mixing and separation systems.

From a user and manufacturing perspective, geometry-based systems also reduce reliance on secondary components, which can simplify cleaning, eliminate rattling, and improve long-term durability.

What makes this approach interesting is that it represents a design-level solution, not an accessory. Meaning the bottle itself becomes the mixing system.

- Jonathan Boos

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FITNESS SHAKER MARKET

Shaker bottle market: ~$2.8–2.9B (2024)

5–7% CAGR across categories

Fitness industry: $96–125B global

180M+ gym members worldwide

Reusable drinkware market: ~$10.5B (2024)

Hydration & wellness accelerating with Gen-Z

Sources: IMARC Group (2024 Shaker Bottles Report), Maximize Market Research (2024), TechSci Research (2024), Global Wellness Institute (2024), McKinsey & Company (2024).

YETI ACQUIRES HELIMIX

YETI’s acquisition centers around only one patent in one country and within one category. With an antiquated flat-bottomed geometrically-inferior hexagonal design, quickly approaching patent expiration, this becomes a huge opportunity for a premium brand who values better innovation and sustainability.

With utility and design patents in 47-countries, MXR's Vortex Mixing Technology has tangential lines that guide and direct liquid into a powerful, self-sustaining swirl that pulls everything into motion towards a semi-sphere. The result is smoother shakes, faster mixing, zero clumps, and no need for balls or strainers, just pure physics doing the work for you. It's cleaner, quieter, and dramatically more effective than any hydration bottle design in the marketplace today.

Bottom line:

  • Corners disrupts flow.
  • Flat bottoms kill flow.
  • MXR® vortex geometry is flow-driven mixing that creates and sustains flow without dead zones, which creates better mixing with less energy.

Fueld MXR® is Mixing, Architected Correctly.

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Vortex geometry is the future architecture of mixing.


The next category standard begins here.

patented, proven, and ready for strategic alignment to create a moat around your brand.

Lead the industry

with an innovative platform shift in the hydration bottle and mixing categories. No more fussing with annoying whisk balls, agitators, inserts or strainers. This cutting-edge design ensures smooth and efficient mixing without the need for these additional accessories due to the patented Directional Mixing Technology in which creates an unparalleled vortex.

Also, cleaning is simple and easy since the design allows for a bottle brush to fit seamlessly into the domed bottom. No more putrid smelling plastic bottles, while fighting to get gunk out of hard to reach hexagonal corners and wall edges. No extra mechanisms to clean or misplace.

Your customers will experience convenience and superior mixing with every shake, elevating your brand’s hydration status. Choose a sustainable and superior hydration mixing experience for your series of family products.

Directional Mixing

is the way in which contents mix while shaking, creating a smooth-continuous vortex for a superior blend without the need of random agitators, strainers or gimmicks.

This IP establishes a universal liquid-dynamics platform that defines how hydration, mixing, and flow performance should function across fitness, outdoor, and children’s drinkware.

This IP was built as a platform to bridge across multiple categories from Gym Shakers, Cocktail Shakers, Baby Bottles, Toddler Cups, Kitchenware, etc. as a single and/or double-walled container. Easy to clean since the interior is rounded with no corners. The outer-wall can be any shape or design.

Experience Superior Vortex Mixing:

Protein Powders - Pre-Workout - Whey - Nutritional Shakes Baby Formula - Flavored Powders for Milk - Instant Pudding - Pancake Mix - Waffle Mix - Eggs - Electrolytes - AG1 - ect.

Design as Shown:

  • 24oz Gym Shaker
  • True BPA/BPS-Free
  • Sustainable - A Greener Choice
  • Vacuum Insulated
  • Copper-Plated Interior Layer
  • 360-degree 18/8 Stainless Steel Interior
  • Directional Mixing Technology
  • Food-Grade Silicone Handle
  • Dishwasher Safe
  • International Utility and Design Patents
  • Accepted, Granted, Published and Pending

Non-Provisional Patents:

We have non-provisional utility & design patents accepted and pending in 47-countries:

  • Australia
  • Canada
  • China
  • Hong Kong
  • India
  • Japan
  • Mexico
  • USA
  • 39 European Countries

NO Crud-Collecting Corners

No Flat Bottoms

NO SCREENS

NO INSERTS

FUELD MXR® - LIVE ACTION

This video shows true vortex hydrodynamics in motion after only five seconds of shaking... followed by an extended, self-sustaining swirl.

The effect is persistent, not momentary. You’re not seeing agitation… you’re seeing controlled fluid motion that continues after shaking stops.

additional categories

Baby Bottles & Sippy Cups

The Formula for Happy Little Ones.

Cocktail Shakers

Martinis Shaken and Stirred.

Outdoor mixers

It’s Time to Shake… and Bake!

Frequently asked questions

difference between FUELD MXR® and Helimix?

Flat bottoms as well as corners interrupt hydrodynamics, creating more force needed to mix with inferior results.

FUELD MXR’s geometry guides liquid continuously, reducing buildup and improving real-world mixing with less energy. Its tangential lines guide and direct liquid into a powerful, self-sustaining swirl that pulls everything into motion towards a semi-sphere.

This smooth geometry is why the MXR® vortex motion will continue a self-sustaining swirl after the shaking stops.

Bottom Line:

  • Corners disrupts flow.
  • Flat bottoms kill flow.
  • MXR® vortex geometry is flow-driven mixing that creates and sustains flow without dead zones, which creates better mixing with less energy.

Fueld MXR® is Mixing, Architected Correctly.

Why best served cold®?

Cold liquids punish inserts and reward true vortex flow.

Here’s the clear, physics-based reason MXR® vortex geometry works better at cold temperatures—while balls, grids, and flat-bottom bottles fall apart.

1. Cold Liquids Are More Viscous

(This Is the Root Cause)

As temperature drops, liquid viscosity increases:

  • Water at ~40°F (4°C) ≈ 30–40% more viscous than at room temp
  • Protein shakes are even more viscous due to dissolved solids and fats

What viscosity does:

  • Resists sudden acceleration
  • Dampens chaotic turbulence
  • Penalizes stop-start motion

👉 Turbulence-based mixing fails
👉 Coherent rotational flow survives

A vortex is coherent flow.

2. Inserts Create Micro-Stagnation Zones

(Cold Makes Them Worse)

Balls, grates, and strainers rely on:

  • High local turbulence
  • Rapid shear forces

Cold Liquid:

  • Blunts shear
  • Slows boundary-layer separation
  • Causes powder to stick to inserts instead of dispersing

Result:

  • Clumps
  • Foam
  • Undissolved protein trapped on hardware

MXR® vortex geometry has no hardware, so there’s nothing for cold fluid to stall against.

3. Vortex Flow Scales Up With Viscosity

This is counterintuitive but critical.

In a vortex system:

  • Higher viscosity stabilizes the vortex column
  • Flow becomes laminar-dominant with controlled secondary circulation
  • Powder is entrained smoothly into the low-pressure core

Cold liquid:

  • Makes the vortex taller, tighter, and longer-lasting
  • Reduces chaotic breakup

This is why MXR® vortex:

  • Persists after shaking
  • Continues mixing when the lid is removed

4. Flat Bottoms Kill Vortices Faster in Cold Liquids

Cold fluid has:

  • Less rebound energy
  • Less vertical recirculation

Flat bottoms:

  • Terminate angular momentum
  • Create a stagnant “pancake” layer

In warm liquid, inertia hides this flaw.
In cold liquid, it’s exposed immediately.

A curved base:

  • Redirects flow inward and upward
  • Preserves angular momentum even at low Reynolds numbers

5. Powder Hydration Happens in the Vortex Core

Protein powder dissolves best when:

  • It is drawn into liquid, not smashed
  • Hydration occurs under continuous shear, not impact

The vortex core:

  • Has lowest pressure
  • Highest velocity gradient
  • Constant renewal of liquid around each particle

6. Why Consumers Feel the Difference

Cold failure modes are obvious:

  • Chalky mouthfeel
  • Foam
  • Clumps at the bottom
  • Residue on the insert

With vortex geometry:

  • No foam spike
  • No insert residue
  • Smooth mouthfeel even ice-cold
Are your patents design or utility based?

Both design and utility patents are non-provisional patents filed in 47-countries. The patents are in various stages depending on country, with many patents currently granted and/or published.

  • Australia
  • Canada
  • China
  • Hong Kong
  • India
  • Japan
  • Mexico
  • USA
  • 39 European Countries
Do you have a working sample?

Yes. A Vacuum Insulated Stainless Steel Sample is available for review during qualified discussions.

Who invented FUELD MXR®, and what’s their track record?

Jonathan Boos is an American inventor, entrepreneur, and brand strategist recognized for developing patented consumer innovations that disrupt established categories. As the founder of Wurkin Stiffs®, Jonathan built a nationally recognized menswear accessories brand from a single invention and successfully exited in 2025.

Boos' products have been featured on major national television shows, global magazines and throughout most social media channels. You may have seen Jonathan on CNBC's The Big Idea, NBC's Today Show and ABC's Shark Tank.

Holding a portfolio of multiple U.S. and global patents in various industries, Boos has repeatedly demonstrated an ability to bring never-before-seen products from concept to commercial success. His work spans product engineering, intellectual property development, and premium brand creation, with innovations that continue to influence markets worldwide.